Buzzword
Know your jargon
These marketing acronyms describe the core business functions that every founder or creative needs to understand — whether you remember the letters or not. Choose the right acronym to match the definition on the flashcard below. You can switch to easy mode for hints.
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Why it matters
You don't need to memorise all of the marketing jargon, but you do need a confident grasp of what each function does for your business. These are terms that might come up in strategy sessions, investor calls, or pitches.