Word Search

What kind of
brand are you?

We've figured that any brand's ethos can be summarised by a combination of 4 of the words hidden in this grid. Find all 24, then pay attention to the ones you were drawn to first. Click and drag to highlight.

All words found. ✦ Which ones were the easist to spot? Your intuition probably led you there.

What to do with what you found

The words you gravitated toward — especially the ones you found without looking — are clues to how you instinctively understand your brand. Now you can bring them to a consultation, and use them as guidelines for your brand identity. At SABI, we use exercises like this to help creative teams articulate what they already know.